Evaluation Question 3- Helen

Who would be the audience of your media product?


We used IMDb to figure out what the best target audience would be for our film.

	Votes	Average
Males	186,251	8.7
Females	34,241	8.7
Aged under 18	2,790	9.0
Males under 18	2,239	9.0
Females under 18	537	9.0
Aged 18-29	122,154	8.8
Males Aged 18-29	102,504	8.8
Females Aged 18-29	18,987	8.7
Aged 30-44	77,590	8.6
Males Aged 30-44	65,540	8.6
Females Aged 30-44	11,202	8.6
Aged 45+	17,859	8.6
Males Aged 45+	14,497	8.6
Females Aged 45+	3,111	8.5
IMDb staff	67	8.7
Top 1000 voters	875	8.6
US users	71,383	8.8
Non-US users	120,286	8.6
IMDb users	274,031	8.7

	Votes	Average
Males	60,408	7.2
Females	12,275	7.3
Aged under 18	950	7.4
Males under 18	661	7.4
Females under 18	282	7.4
Aged 18-29	43,871	7.2
Males Aged 18-29	35,555	7.2
Females Aged 18-29	8,080	7.3
Aged 30-44	23,714	7.2
Males Aged 30-44	20,287	7.2
Females Aged 30-44	3,158	7.3
Aged 45+	4,044	7.0
Males Aged 45+	3,377	7.0
Females Aged 45+	608	6.8
IMDb staff	18	7.2
Top 1000 voters	746	6.9
US users	22,266	7.2
Non-US users	42,789	7.2
IMDb users	91,574	7.2

We looked at the user ratings of films such as:

- Silence of the Lambs

- The Ring

After looking at ratings such as these, we decided that the most suitable target audience for our film would be 18+ and people of either sex that are interested in psychological horrors.

This group is assocaiated with psychological horrors as they enjoy watching films that make them think and get the involved. Also many people at this age generally enjoy horror films no matter what the sub-genre is.

After deciding what our target audience was going to be, we chose to start watching the opening of films (like the two mentioned above) to see what conventions of psychological horrors we could make use of that would fit in to our target audience. Whilst we were watching these films we payed close attention to Mise-en-scene and lighting so that we had a good idea of what to make use of in our final piece. For Example, after watching these films we chose to make use of the stereotypical convention of dark lighting to create suspense and fear.