Friday 1 April 2011

Evaluation Question 5- Jade

How did you attract/address your audience?

As we had little choice but to grant our film an 18 certificate rating – as a result of the disturbing and horrific content, our initial target audience began there (18 and older) Aware that we were now targeting adults interested in horror films, we had to consider this when creating our film. I believe that we were effective in the way that we reached our target audience, as we used a narrative as to which such an age group could relate. Using a convict as our protagonist may chill the viewers as everyone is aware that crime is an ongoing and increasing problem, therefore our narrative almost coincided with contemporary times, however the twists it has using visual effects such as our mise en scene and editing add a further scare – our initial intention for the viewers. Our actor although under the age range himself, played the convict, whom is imaginably over 25, but was dressed in an ordinary tracksuit as we wanted to constantly reinforce the idea of realism. We didn’t want to exaggerate costume/make up and as a result detach ourselves from our attempt to create a realistic atmosphere. Most of the horror elements came from our use of props (such as the voodoo doll) lighting, sound and editing. For example, the entirety of the film consists of dark colours - stereotypical of the genre, a part of the film contains a child-like rhyme which was actually inspired from another film (Dark Water - video on this separate post - http://bilborough445566.blogspot.com/2011/04/evaluation-question-2-bronwyn.html) as we believed it increased the horror and felt intensity within the film. Such aspects are believed to interest our intended audience, as films similar to ours in the past have done well (such as the Ring (certificate 15))
(IMAGE FROM THE RING)

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